This summer, Reuters Events launched Transform Food 2023, a event accelerating innovation and collaboration within the global food and agriculture industry. As a precursor to the main event in Fall, 2023, Reuters Events teamed up with Full Stack Food's Aditi Roy, who moderated a panel discussion addressing the issue, "How Must We Rethink Emotional Resonance in New Food Categories." Irina Gerry, Chief Marketing Officer at Change Foods, and Paige Graham, SVP of Social Impact and Sustainability at Edelman joined Aditi in discussing why storytelling and building emotional connection with mass audiences is a critical part of scaling in new food categories. In this special episode, we bring you the unedited panel discussion. In addition, Aditi, Brett, and Stephanie discuss some of the topics highlighted during the panel, and ponder why and how storytelling matters in food innovation.